It’s official: Peanuts Palooza was a wild success at San Diego Comic-Con! The beloved comic strip celebrated its 75th anniversary with an epic takeover of the show floor, and fans went absolutely bonkers for it.
BOOTH #1635: THE PEANUTS PLAYGROUND
That’s where the magic happened. Inside Booth #1635, you could find:
- Daily giveaway buttons featuring your favorite Peanuts characters
- A limited-edition Peanuts pop-up book from Abrams
- The English translation of a Japanese bio of Charles Schulz (because who doesn’t love learning more about the mastermind behind it all?)
- Merit badges from the Con Rangers, because you’re basically a superhero when you wear one
- Hallmark Snoopy and Joe Cool plushies to cuddle and adore
- A Peanuts lanyard to keep your con schedule in order (and look super cool while doing it)
- Pintrill pins featuring colorful comic strips that’ll make your collection pop
- Fanny packs with built-in comic strip goodness (because who doesn’t love a good fanny pack?)
- Duncan Yo-yos with Snoopy packaging, because you can never have too many yo-yos
- A Snoopy trucker hat to top off your con look
- Peanuts-themed floaty pens for when you need to take notes (or just want to add some whimsy to your day)
- Super 7 Wax Pack trading cards featuring the gang in all their glory
- A wind-up Charlie Brown tricycle that’ll bring a smile to your face
- Charlie Brown’s infamous kite, because who doesn’t love a good kite?
- Tees featuring vintage character art (because you can never have too many Peanuts tees)
- Mugs with “underground comics” Peanuts strips (for when you need a caffeine boost and some laughs)
- A giant letterpress kit from Rob Jones/Animal Rummy, because who doesn’t love making their own art?
A RECORD-BREAKING LINE ON PREVIEW NIGHT
The line for Booth #1635 was so popular that it wrapped around the entire block in just three minutes! Fans were eager to get their hands on the exclusive goodies, and they weren’t disappointed.
EXCLUSIVE OFFER
And if you spent $30 or more at the booth, you received an exclusive “Emotional Baggage” tote to carry all your con goodies in style!
A SPECIAL PANEL DISCUSSION
On Thursday, July 25 at 10am in Room 5AB, a special panel discussion titled “The History of Peanuts in Animation” took place. The panel featured Rob (Boots) Boutilier (the showrunner of Camp Snoopy), Paige Braddock (chief creative officer, Charles M. Schulz Creative Associates and an EP on new Apple TV+ Peanuts content), Stephanie Betts (EVP, content creation, Wildbrain and an EP on new Apple TV+ Peanuts content), Caleb Bellavance (voice of Franklin in Welcome Home Franklin), Jason Mendelson (CEO and producer, Lee Mendelson Film Productions), and Todd Barbee (voice of Charlie Brown in A Charlie Brown Thanksgiving) for an in-depth look at how Schulz’s simple drawings evolved into beloved 3D animations.
A PEANUTS-THEMED POP-UP SHOP
Outside the convention center, a Peanuts-themed pop-up shop enchanted fans in the Gaslamp District. The shop, located at 200 J. Street (10am-6pm daily), transformed into a festive venue celebrating Peanuts’ rich animation history. Fans could catch episodes of Camp Snoopy in the screening area on the patio of the front of the pop-up, or step inside to find exclusive merchandise inspired by Schulz’s work.
The shop featured information on Schulz, Mendelson, Melendez and the legacy of Vince Guaraldi’s music, as well as display behind-the-scenes “fun facts” related to Peanuts animation. Visitors could take advantage of fun photo opps amid iconic Peanuts animation scenes, such as The Great Pumpkin Patch; Snoopy in the kitchen for Thanksgiving; and a scene from A Charlie Brown Christmas. Meet-and-greets with the Snoopy costume character were also available.
Fans could purchase exclusive new Peanuts merch, including a Great Pumpkin-themed pocket viewer; bandanas with Charlie Brown’s “hole-y” ghost costume motif; pins featuring Flashbeagle, A Charlie Brown Christmas, and Be My Valentine themes; a Charlie Brown banner with the phrase, “Everything I touch gets ruined”; magnets featuring dancing Peanuts characters from A Charlie Brown Christmas; “I got a rock” banner; Camp Snoopy fanny pack; air fresheners with aromas of pine, cinnamon, and pumpkin; vinyl albums of Vince Guaraldi Peanuts themes; and Super 7 figures of Charlie Brown and Linus with the pathetic Christmas tree.
It’s safe to say that Peanuts Palooza was a huge hit at SDCC.
